New future datings sites
In the past 15 years, the rise of the Internet has partly displaced not only family and school, but also neighborhood, friends, and the workplace as venues for meeting partners.
(Woe to those who met in bars, at work, or through a blind date; their level of marital bliss is subpar.) In a sense, these offline results match a supposition made by the academics—that transparency matters.In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?Finkel last year (and which led to some peeking beneath e Harmony’s covers): In the final analysis, is online dating unique from, and does it yield superior romantic outcomes to, conventional offline dating?The answer to the uniqueness question is an unqualified yes: Online dating is pervasive, and it has fundamentally altered both the romantic acquaintance process and the process of compatibility matching.(Since the lonely will wonder, here’s the breakdown of the top sites cited: e Harmony, 25 percent; Match.com, 24 percent; Yahoo, seven percent; Plenty of Fish, six percent.) And the authors take pains—perhaps its those e Harmony bonds showing themselves—that not all online sites are the same, and treating them as so “no longer empirically justified.” Just looking at the wide range of dating sites increasingly siloed by race, religion, sexuality, age, and other demographics also suggests, algorithms aside, that that assumption is no longer pragmatically justified, either.
Beyond recruitment, as HR would tell us, lies retention.
(Please note that the survey was commissioned by e Harmony; Cacioppo is an adviser to those folks and co-author Gian C.
Gonzaga is the former head of e Harmony’s lab.) In a paper that appears online today at the Results show that for 60 years, family and grade school have been steadily declining in their influence over the dating market.
On the other hand, the heavy emphasis on profile browsing at most dating sites has considerable downsides, and there is little reason to believe that current compatibility algorithms are especially effective.
The new survey suggests that genuinely scientific or not, the sites are doing something right.
Still, most Americans, according to the Pew Research Center, still want to get married at some point in their lives.